HOW DO YOU GIVE EVERYONE ACCESS TO THE SAME QUALITY DIAGNOSIS?
Identifying neuroendocrine tumors in a non-Oncology Center of Excellence (OCEs) is a challenge since those centers only have access to conventional CT scans and travel to OCEs can be difficult for many patients. The result is that many patients receive delayed or incomplete diagnoses.
Our insight was that the non-OCE market was completely overlooked by competitors and was open to expanding their services with an accurate, comprehensive NET scanner. Octreoscan is the only way oncologists in non-COEs can provide fast, accurate and complete diagnoses to their patients.
Our campaign positioned Octreoscan as the essential tool for non-COE oncologists to give their patents the same quality diagnoses as patients with access to OCEs. We showed oncologists how the clarity of Octreoscan’s visualization had a positive affect on patient outcomes.